:root{--ink: #0a0a0a;--paper: #ffffff;--muted: #555555;--body: #333333;--soft: #444444;--hair: #dddddd;--pad: 48px;--ease: cubic-bezier(.22, 1, .36, 1)}*,*:before,*:after{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:72px;-webkit-text-size-adjust:100%}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased;overflow-x:hidden}::selection{background:var(--ink);color:var(--paper)}img{max-width:100%;height:auto;display:block;background-size:cover;background-repeat:no-repeat}p,h1,h2,h3,h4{margin:0}a{color:inherit}:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.serif{font-family:"Instrument Serif",Georgia,serif;font-weight:400}.wrap{max-width:1280px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}.two{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:48px}.three{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.four{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}.stack{display:flex;flex-direction:column}.gap16{gap:16px}.gap24{gap:24px}.gap28{gap:28px}.mb16{margin-bottom:16px}.mb32{margin-bottom:32px}.mb40{margin-bottom:40px}.mb48{margin-bottom:48px}.mb56{margin-bottom:56px}.m0{margin:0}.align-start{align-items:start;align-content:start}.muted{color:var(--muted)}.small{font-size:14px}.eyebrow{font-size:12px;letter-spacing:.18em;color:var(--muted);margin-bottom:20px}.label{font-weight:700;font-size:13px;letter-spacing:.1em;margin-bottom:8px}.body{font-size:16px;line-height:1.65;color:var(--body)}.lh18{line-height:1.8}.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:10px 16px;z-index:100}.skip:focus{left:8px}.ulink{position:relative;text-decoration:none;padding:4px 0}.ulink:after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease)}.ulink:hover:after,.ulink.active:after{transform:scaleX(1);transform-origin:left}.ulink.light:after{transform:scaleX(1);opacity:.35;transition:opacity .3s,transform .45s var(--ease)}.ulink.light:hover:after{opacity:1}.site-header{position:sticky;top:0;z-index:50;background:#ffffffdb;backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid var(--ink);transition:background .3s}.header-inner{display:flex;justify-content:space-between;align-items:center;gap:16px;padding-top:24px;padding-bottom:24px;transition:padding .4s var(--ease)}.site-header.scrolled .header-inner{padding-top:14px;padding-bottom:14px}.logo{font-weight:700;font-size:14px;letter-spacing:.08em;text-decoration:none;transition:letter-spacing .5s var(--ease)}.logo:hover{letter-spacing:.14em}.main-nav{display:flex;gap:28px;font-size:14px}.progress{position:absolute;left:0;right:0;bottom:-1px;height:2px;background:var(--ink);transform-origin:left;transform:scaleX(0);will-change:transform}.menu-btn{display:none}.btn{display:inline-flex;align-items:center;gap:10px;min-height:48px;padding:14px 24px;font-size:15px;font-weight:600;text-decoration:none;position:relative;overflow:hidden;isolation:isolate;transition:color .35s var(--ease),transform .2s}.btn:active{transform:scale(.97)}.btn .arrow{transition:transform .35s var(--ease)}.btn:hover .arrow{transform:translate(4px)}.btn-solid{background:var(--ink);color:#fff}.btn-solid:before,.btn-line:before{content:"";position:absolute;top:0;right:0;bottom:0;left:0;z-index:-1;transform:translateY(101%);transition:transform .45s var(--ease)}.btn-solid:before{background:#2a2a2a}.btn-line{border:1px solid var(--ink)}.btn-line:before{background:var(--ink)}.btn-line:hover{color:#fff}.btn:hover:before{transform:translateY(0)}.hero{padding-top:72px;padding-bottom:64px}.hero-grid{align-items:end}.hero-copy{display:flex;flex-direction:column;gap:24px}.hero-copy .eyebrow{margin:0}.hero-name{font-size:clamp(64px,9vw,112px);line-height:.95;letter-spacing:-.02em}.hero-name .line{display:block;overflow:hidden;padding-bottom:.06em}.char{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease)}.hero.loaded .char{transform:none}.hero-name:hover .char{transition:transform .4s var(--ease)}.hero-name .char:hover{transform:translateY(-6%) rotate(-3deg);font-style:italic}.hero-role{font-size:18px;font-weight:600}.lede{font-size:18px;line-height:1.6;color:var(--body);max-width:520px}.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}.fade-1,.fade-2,.fade-3,.fade-4{opacity:0;transform:translateY(14px);transition:opacity .9s var(--ease),transform .9s var(--ease)}.hero.loaded .fade-1{opacity:1;transform:none;transition-delay:.05s}.hero.loaded .fade-2{opacity:1;transform:none;transition-delay:.7s}.hero.loaded .fade-3{opacity:1;transform:none;transition-delay:.82s}.hero.loaded .fade-4{opacity:1;transform:none;transition-delay:.94s}.hero-portrait{position:relative;overflow:hidden;clip-path:inset(100% 0 0 0);transition:clip-path 1.3s var(--ease) .25s}.hero.loaded .hero-portrait{clip-path:inset(0 0 0 0)}.hero-portrait img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 20%;filter:grayscale(100%);transform:scale(1.12);transition:filter .9s var(--ease),transform 1.6s var(--ease)}.hero.loaded .hero-portrait img{transform:scale(1)}.hero-portrait:hover img{filter:grayscale(0%);transform:scale(1.03)}.portrait-tag{position:absolute;left:16px;bottom:16px;background:#fff;font-size:12px;letter-spacing:.14em;padding:6px 10px;text-transform:uppercase;transform:translateY(calc(100% + 20px));transition:transform .5s var(--ease)}.hero-portrait:hover .portrait-tag{transform:none}.reveal{opacity:0;transform:translateY(24px);transition:opacity .9s var(--ease),transform .9s var(--ease)}.reveal.is-in{opacity:1;transform:none}.rule-y{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}.proof{padding-top:40px;padding-bottom:40px}.stat-value{line-height:1;font-variant-numeric:tabular-nums;white-space:nowrap}.stat-lg .stat-value{font-size:56px}.stat-md .stat-value{font-size:48px}.stat-label{margin-top:8px;font-size:14px;color:var(--soft);line-height:1.45}.proof .stat{position:relative}.proof .stat:before{content:"";position:absolute;left:0;top:-40px;height:2px;width:100%;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}.proof .stat:hover:before{transform:scaleX(1)}.stat-band{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);padding:28px 0}.inline-stats{display:flex;gap:48px;flex-wrap:wrap}.brands{padding:48px 0}.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}.marquee-track{display:flex;width:max-content;font-size:40px;line-height:1.3;animation:marquee 60s linear infinite;will-change:transform}.marquee:hover .marquee-track{animation-play-state:paused}.brand{display:inline-flex;align-items:center;white-space:nowrap;transition:color .3s}.marquee:hover .brand{color:#b5b5b5}.marquee:hover .brand:hover{color:var(--ink);font-style:italic}.brand .dot{font-size:18px;margin:0 28px;color:var(--ink)}@keyframes marquee{to{transform:translate(-50%)}}.work-head{padding-top:48px}.work-head-row{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:16px;border-bottom:1px solid var(--ink);padding-bottom:16px}.section-title{font-size:64px;margin-bottom:40px}.section-title.m0{margin:0}.case{padding-top:64px;padding-bottom:64px;position:relative}.case+.case:before,.case:last-of-type:after{content:none}.case:after{content:"";position:absolute;left:var(--pad);right:var(--pad);bottom:0;height:1px;background:var(--hair)}.case-head{margin-bottom:32px}.case-head .eyebrow{margin-bottom:12px}.case-n{display:inline-block;color:var(--ink);font-weight:600}.case-title{font-size:48px;line-height:1.1;margin-bottom:16px;max-width:18em}.case-role{font-size:15px;color:var(--soft);max-width:60em;line-height:1.5}.col .body{margin:0}.results{margin:0;padding-left:18px;font-size:16px;line-height:1.8;color:var(--body)}.results li::marker{color:var(--ink)}.footnote{margin-top:32px;font-size:15px;line-height:1.65;color:var(--soft)}.sub-campaign{border-top:1px solid var(--ink);padding-top:32px}.sub-title-lg{font-size:40px;line-height:1.1;margin-bottom:24px}.sub-title{font-size:36px;line-height:1.15}.narrow-shot{max-width:560px;margin:0 auto}.shot{all:unset;display:block;position:relative;overflow:hidden;cursor:zoom-in;width:100%;box-sizing:border-box}.shot:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.shot img{width:100%;transform:scale(1.08);clip-path:inset(0 0 100% 0);transition:transform 1.4s var(--ease),clip-path 1.1s var(--ease)}.shot.is-in img{transform:scale(1);clip-path:inset(0 0 0 0)}.shot.is-in:hover img{transform:scale(1.04);transition:transform .9s var(--ease),clip-path 1.1s var(--ease)}.shot.bordered{border:1px solid var(--hair)}.shot-zoom{position:absolute;right:12px;top:12px;width:36px;height:36px;display:grid;place-items:center;background:#fff;color:var(--ink);opacity:0;transform:scale(.8);transition:opacity .3s,transform .4s var(--ease)}.shot:hover .shot-zoom,.shot:focus-visible .shot-zoom{opacity:1;transform:none}.lightbox{position:fixed;top:0;right:0;bottom:0;left:0;z-index:200;background:#0a0a0af0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;padding:56px 24px 24px;opacity:0;pointer-events:none;transition:opacity .35s var(--ease);cursor:zoom-out}.lightbox.open{opacity:1;pointer-events:auto}.lightbox img{max-width:min(1200px,100%);max-height:calc(100vh - 140px);object-fit:contain;cursor:default;animation:pop .5s var(--ease)}.lightbox-cap{color:#ccc;font-size:14px;text-align:center;max-width:720px}.lightbox-close{position:absolute;top:12px;right:12px;width:48px;height:48px;display:grid;place-items:center;background:none;border:0;color:#fff;cursor:pointer;transition:transform .4s var(--ease)}.lightbox-close:hover{transform:rotate(90deg)}@keyframes pop{0%{transform:scale(.94);opacity:0}to{transform:none;opacity:1}}.more{padding-top:64px;padding-bottom:64px;border-bottom:1px solid var(--ink)}.more-card{border-top:1px solid var(--ink);padding-top:16px;position:relative}.more-card:before{content:"";position:absolute;left:0;top:-1px;height:3px;width:100%;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}.more-card:hover:before{transform:scaleX(1)}.more-card h4{font-size:28px;margin-bottom:8px;transition:transform .45s var(--ease)}.more-card:hover h4{transform:translate(6px)}.more-card p{font-size:15px;line-height:1.6;color:var(--body)}.section{padding-top:72px;padding-bottom:72px;border-bottom:1px solid var(--ink)}.jobs{list-style:none;margin:0;padding:0;border-bottom:1px solid var(--hair)}.job{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px;padding:20px 0;border-top:1px solid var(--hair);position:relative;isolation:isolate}.job:before{content:"";position:absolute;top:0;right:-16px;bottom:0;left:-16px;z-index:-1;background:#f3f3f1;transform:scaleY(0);transition:transform .4s var(--ease)}.job:hover:before{transform:scaleY(1)}.job-title{font-size:18px;transition:transform .4s var(--ease)}.job:hover .job-title{transform:translate(8px)}.job-when{font-size:15px;color:var(--muted);font-variant-numeric:tabular-nums}.about-p{font-size:18px;line-height:1.7;color:var(--body);margin-bottom:16px}.about-p em{font-family:"Instrument Serif",Georgia,serif;font-size:1.2em}.chips{list-style:none;padding:0;margin:4px 0 0;display:flex;flex-wrap:wrap;gap:8px}.chips li{font-size:14px;border:1px solid var(--ink);padding:8px 14px;border-radius:999px;transition:background .3s var(--ease),color .3s var(--ease),transform .3s var(--ease);cursor:default}.chips li:hover{background:var(--ink);color:#fff;transform:translateY(-2px)}.contact{background:var(--ink);color:#fff}.contact-inner{padding-top:96px;padding-bottom:40px;display:flex;flex-direction:column;gap:32px}.contact-title{font-size:clamp(48px,7vw,96px);line-height:1}.contact-title em{font-style:italic}.contact-links{display:flex;flex-wrap:wrap;align-items:center;gap:32px;font-size:18px}.contact-links .arrow{vertical-align:-2px;transition:transform .35s var(--ease)}.contact-links a:hover .arrow{transform:translate(3px,-3px) rotate(-45deg)}.email-group{display:inline-flex;align-items:center;gap:6px}.copy-btn{position:relative;width:44px;height:44px;display:grid;place-items:center;background:none;border:1px solid rgba(255,255,255,.25);color:#fff;cursor:pointer;transition:border-color .3s,background .3s}.copy-btn:hover{border-color:#fff;background:#ffffff14}.copy-tip{position:absolute;bottom:calc(100% + 8px);left:50%;transform:translate(-50%,4px);background:#fff;color:var(--ink);font-size:12px;padding:4px 8px;opacity:0;transition:opacity .25s,transform .25s var(--ease);pointer-events:none;white-space:nowrap}.copy-tip.show{opacity:1;transform:translate(-50%)}.contact-foot{margin-top:48px;padding-top:20px;border-top:1px solid rgba(255,255,255,.2);display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:13px;color:#bbb}.to-top{color:#bbb}@media (max-width: 900px){:root{--pad: 20px}.two,.three{grid-template-columns:minmax(0,1fr)}.four,.two.gap16,.three.gap16{grid-template-columns:repeat(2,minmax(0,1fr))}.three.gap16>:last-child{grid-column:1 / -1}.hero{padding-top:40px}.section-title{font-size:48px}.case-title{font-size:36px}.sub-title-lg{font-size:32px}.sub-title{font-size:30px}.stat-lg .stat-value{font-size:44px}.stat-md .stat-value{font-size:38px}.marquee-track{font-size:30px}.menu-btn{display:grid;align-content:center;gap:6px;width:44px;height:44px;padding:10px;background:none;border:0;cursor:pointer}.menu-btn span{display:block;height:1.5px;background:var(--ink);transition:transform .4s var(--ease)}.menu-open .menu-btn span:first-child{transform:translateY(3.75px) rotate(45deg)}.menu-open .menu-btn span:last-child{transform:translateY(-3.75px) rotate(-45deg)}.main-nav{position:absolute;left:0;right:0;top:100%;background:#fff;border-bottom:1px solid var(--ink);flex-direction:column;gap:0;padding:8px var(--pad) 16px;font-size:28px;font-family:"Instrument Serif",Georgia,serif;clip-path:inset(0 0 100% 0);visibility:hidden;transition:clip-path .5s var(--ease),visibility 0s .5s}.main-nav a{padding:10px 0}.main-nav .ulink:after{content:none}.menu-open .main-nav{clip-path:inset(0 0 0 0);visibility:visible;transition:clip-path .5s var(--ease)}}@media (max-width: 520px){.stat-lg .stat-value{font-size:36px}.stat-md .stat-value{font-size:32px}.proof{row-gap:36px}.proof .stat:before{display:none}.inline-stats{gap:32px}}@media (prefers-reduced-motion: reduce){*,*:before,*:after{animation:none!important;transition:none!important}.reveal,.fade-1,.fade-2,.fade-3,.fade-4{opacity:1;transform:none}.char{transform:none}.shot img,.hero-portrait{clip-path:none}.shot img,.hero-portrait img{transform:none}html{scroll-behavior:auto}}
